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  • tennis clothesThe Department of Business, Energy and Industrial Strategy sponsored award is one of the most competitive categories in the Trade Association Forum’s annual awards. It recognises a successful initiative, by a trade association, to tackle an important issue that will drive the future prosperity and growth of its members. Awarded a UK patent, Senior’s PURe® range of energy-efficient aluminium windows and doors is the first on the UK market to benefit from an enhanced thermal barrier manufactured from expanded polyurethane foam (PUR). Traditionally used in cladding and insulation products, the innovative use of PUR as a thermal barrier in windows and doors gives the PURe ® range the potential to achieve U-values as low as 0.71W/m2 K when calculated as a commercial CEN standard window and 0.93W/m2 K when calculated as a CEN standard door. The Barnsley based REHAU fabricator has seen a surge in enquiries from installers and consumers in response to its ongoing advertising, PR and web campaign and these are being passed to its stockists and distributors nationwide. The popular programme, which has been running since 2011, and regularly draws audiences in excess of 4m, sees a team of home improvement experts led by Alan Titchmarsh transform properties for deserving families in difficult circumstances. Part of the reason for the surge in enquiries is that Euroglaze’s website currently ranks on page 1 of Google searches for REHAU frames. This is attributed to the fact that the company’s web partner has updated the website’s architecture, switched the security protocols and kept pace with Google’s changing algorithms on SEO.