woodrow wilson diplomacy
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- woodrow wilson diplomacy The British Glass entry features its three-year programme to facilitate collaboration between glass manufacturers and government to create a decarbonisation action plan – setting out the sectors’ priorities for energy efficiency and decarbonisation in areas such as research and development, technology implementation, energy infrastructure, recycling, skills and funding. In April of this year all ten of the UK’s large-scale glass manufacturers signed up to the voluntary action plan. When the UK government launched its Decarbonisation and energy efficiency roadmap 2050 project – working with the UK’s eight most energy intensive manufacturing industries, including glass – British Glass saw an opportunity to develop a new type of relationship with policy makers. The whiskey was inspired by masters and apprentices working together at the new Midleton micro-distillery, one of the oldest and most iconic distilleries in the world. The brand combines tradition and innovation to convey a sense of fun and excitement. It uses two opposing patterns throughout the packaging. The straight lines symbolise method and order and the stunning marbled patterns reference madness and liquid experimentation. This beautiful bespoke bottle was designed by M&E Design. It perfectly demonstrates how glass can be used as a vessel for ambition, style, and sophistication. The bottle was created with none of the usual visual cues of a standard whiskey bottle. Instead, it was crafted to celebrate the liquid inside and the process behind its creation. The design takes its cues from laboratory glassware found in the micro-distillery and the paneling of a whiskey cask. It has been shaped to refract and bounce light. The side panel embossing produces a Kaleidoscope of patterns within the body of the bottle, bringing Method and Madness together. “Our entry for this award is a thank you to them for their vision and willingness to do things differently. It’s also a thank you to BEIS for the courage and far-sightedness they have shown in working constructively with industry to fit their approach to the needs and circumstances of UK manufacturing.”
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