two track diplomacy

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  • two track diplomacy “We’re obviously delighted to be featured in Love Your Home and Garden. It’s very pleasing to be recognised as a leading provider of aluminium windows and doors – but it’s just as satisfying to be supporting good people going through hard times. “None of the homeowners featured on the show know they’ve been chosen to receive a home makeover – it’s a surprise, so I can’t say any more about the episode we’re involved in at the moment. You’ll have to tune in and see it for yourself!” Martin Nettleton adds: “We invested in the campaign to target those larger installation and distribution companies increasingly dissatisfied with the big fabricators who are starting to compete with them by setting up their own networks of trade counters and distribution outlets. Awarded a UK patent, Senior’s PURe® range of energy-efficient aluminium windows and doors is the first on the UK market to benefit from an enhanced thermal barrier manufactured from expanded polyurethane foam (PUR). Traditionally used in cladding and insulation products, the innovative use of PUR as a thermal barrier in windows and doors gives the PURe ® range the potential to achieve U-values as low as 0.71W/m2 K when calculated as a commercial CEN standard window and 0.93W/m2 K when calculated as a CEN standard door.