image diplomacy

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  • image diplomacyThe new architecture also means the pages on the content rich site now load in milliseconds, ensuring that potential customers visiting the site are engaged for long enough to register their interest. The black-tie awards ceremony was held on 15 June at the Royal Armouries in Leeds, at the centre of the country’s great east-west glass manufacturing corridor – where nine out of ten of the UK’s largest glass manufacturers have production sites. When the UK government launched its Decarbonisation and energy efficiency roadmap 2050 project – working with the UK’s eight most energy intensive manufacturing industries, including glass – British Glass saw an opportunity to develop a new type of relationship with policy makers. The UK glass industry is pursuing an active programme on energy efficiency and decarbonisation. But building the business case to secure funds remains a barrier. Capital costs can be very high and paybacks periods are often in excess of two years; traditional loans are usually unattractive for this work. British Glass is organising a one-day seminar on funding for decarbonisation and energy efficiency work on Thursday 2 November (north of England, venue TBC) – which will be attended by British Glass members’ and non-members. “Historically, reducing emissions has simply meant financial penalties for industry – which creates conflict between government and business. But British Glass firmly believed that sectors which took advantage of this opportunity to influence government strategy stood to reduce costs, develop resilience on energy pricing and gain a competitive edge over businesses that didn’t become green economy leaders.